Influencer Engagement Marketing
The future of marketing involves creating and then distributing (brand) message-infused, engaging, native content via targeted and motivated influencers and experts. This process is called Influencer Engagement Marketing (IEM). IEM is a multi-step process that involves:
- Finding and understanding the influencers and experts that are most likely to be receptive and have the capacity to re-transmit your message.
- Infusing your message into something engaging (e.g.: a YouTube video or a slideshow) that can also be easily transmitted and shared natively (the delivery mechanism is ‘native’ to the distribution channel).
- Transparently and ethically motivating influencers and experts to expend time, energy and attention capital to evaluate, privately critique, publicly review, and to possibly endorse your message, product or service.
- Measuring your influencer engagement marketing efforts via web, mobile and social analytics (tools and services).
This post focuses on quick, simple, inexpensive methods that may help you to locate influencers in your geographic area, or within specific niches.Read More